Bloomingdale’s Ramadan 2024 campaign

For Bloomingdale's Ramadan campaign, we created the art direction and set design, shaping a visual world inspired by the atmosphere of the season. We explored light, texture, and architectural forms to create a space that feels warm, contemporary, and immersive. Blending subtle cultural references with a clean visual language, we developed an environment that works across both physical and digital formats. Our goal was to create a campaign that feels authentic, elegant, and memorable.